Reach an entire market individually, with interactive technologies that use the established telecom networks to engage consumers with a whole range of brand activation services
With 48 million, and growing, mobile users in South Africa alone, there is a huge opportunity to reach consumers through telecommunications. By using the channels of IVR, SMS, USSD and MOBI, MediaWorx, a division of Cognition, offers a host of technologies that allow you to interact with the individual on a mass scale, access the massive flow of consumer response and manage the resulting database to increase your brand's presence in the market by building on the relationship established.
MediaWorx runs on the established Cognition infrastructure. This Main Board JSE listed company has a proprietary technology platform with innovative systems that offer swift and rock solid performance.
MediaWorx is a Wireless Application Service Provider (”WASP”).
MediaWorx Africa, a sub-division of MediaWorx, has a presence in 38 countries in Africa and has long-standing contractual relationships with over 95 mobile networks in those countries.
This division has successfully hosted a number of campaigns for blue chip companies including DSTV Africa (Big Brother series 1-9), Distell, Clere, Sybase and blue chip mobile device manufacturers.
In addition, this division has managed mobile surveys for a range of research companies in Ghana, Tanzania and Kenya.
MediaWorx is one of the few companies that has operated successfully in Africa over the large footprint of networks on a consistent basis. Our formula, developed for Africa, promises good growth and we will continue to add countries to our portfolio.